![]() Their relationship and how it evolved through a decade of the heroes’ interconnected movies propelled Marvel from a competent filmmaking studio into an entire, well, cinematic universe, one that fans cared deeply about on multiple levels.Īnd when we look at the next 10 years of Marvel movies, the now-complete central human story between Tony and Steve will be missed. Captain America, played by Chris Evans) - whose animosity turned to respect, eventually gave way to friendship, and from there, understanding. Iron Man, played by Robert Downey Jr) and Steve Rogers (a.k.a. We’re emotionally invested in these heroes because of who they are as people, their personal strengths and weaknesses, their triumphs and their failures.Īt the center of Marvel’s grand design of creating action movies with a beating heart is its two marquee Avengers, Tony Stark (a.k.a. Like the very best Marvel comic books, the very best Marvel movies make you happy when a hero thrives in the face of a challenge and give you a sense of impending doom when everything’s going a little too right for them. Heart, in this case, is the emotional pull that makes these heroes more than just action figures. And like any dynasty, it has had its share of copycats (see: Justice League) and detractors (see: Martin Scorsese), though even its biggest critics will reluctantly admit that the Marvel Cinematic Universe is a winning formula.īut while Marvel’s cinematic strategy has truly been a grand design, it wouldn’t have thrived if its films didn’t also have heart. It also helps that Marvel made a huge team-up movie every four years or so, where all the heroes get together to hang out and beat stuff up together.įeige, like a storied basketball coach, created a team that eventually became a dynasty. It helps, too, that those movies were anchored by actors like a resurgent Robert Downey Jr, rising stars like the Chrises (Evans, Hemsworth, Pratt), and Chadwick Boseman, as well as established Oscar winners like Natalie Portman and Anthony Hopkins, and a respected veteran in Samuel L. By making each standalone movie fit into a larger narrative, Marvel turned each of its solo superhero movies into a must-see story. Ten years and several billion dollar hit movies later (including the biggest movie of all time), Marvel is now the Goliath of the movie industry.Ī lot of the credit, deservedly, goes to Marvel Studios President and Chief Creative Officer Kevin Feige and his cinematic strategy of interlocking films. But that was the situation Marvel was in back then, and it was dire. Imagining Marvel, now a bona fide entertainment juggernaut, as an underdog is difficult, if not hilarious. In an attempt to pull itself out of bankruptcy in the late ’90s, Marvel sold the movie rights to its most popular comic book characters, including Spider-Man, the X-Men, and the Fantastic Four, to established entertainment giants like Sony and Fox. ![]() A little over a decade ago, all Marvel Studios had in its catalog of potential movie stars was a third-tier armored hero and the movie rights to other JV-level supers: a thunder god, an American patriot, and a KGB assassin.
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